Assessing a marketing strategy for an engineering consulting company
The engineering consulting industry in South Africa witnessed an overwhelming growth before the 2010 Fifa World Cup. The country had a lot of infrastructural development that needed the services of consulting engineers. A lot of people saw the challenge as a business opportunity and started their ow...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2010
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| Online Access: | http://hdl.handle.net/10948/1489 |