Improving customer retention at a selected medical fund through internal service quality and customer relationship management
In today’s competitive arena, organisations need strategically to shift their focus from primarily concentrating on new customer acquisitions and rather to realise the importance of improving customer defections, thus looking at strategically retaining the existing customer base. Customer retention...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2012
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| Online Access: | http://hdl.handle.net/10948/d1008118 |