NMMU alumni as non-donors : why NMMU alumni do not become donors to the institution
This project investigates why alumni do not become donors to the Nelson Mandela Metropolitan University. Interviews with non-donors created the opportunity for an in depth qualitative examination of the motivating process that led these non-donors to abstain from giving. This study used the Van Slyk...
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Format: | Others |
Language: | English |
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Nelson Mandela Metropolitan University
2010
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Online Access: | http://hdl.handle.net/10948/1432 |