NMMU alumni as non-donors : why NMMU alumni do not become donors to the institution

This project investigates why alumni do not become donors to the Nelson Mandela Metropolitan University. Interviews with non-donors created the opportunity for an in depth qualitative examination of the motivating process that led these non-donors to abstain from giving. This study used the Van Slyk...

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Bibliographic Details
Main Author: Knoesen, Evert Philip
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2010
Subjects:
Online Access:http://hdl.handle.net/10948/1432