The influence of endorsed professional surfers on consumer attitude towards surf brands
Sport, with the help of the media, plays a huge role in today’s society. Sport fans are following their favourite athlete and teams religiously as they compete locally and internationally. Over a century ago, the first professional athlete was endorsed. Since then companies are investing millions of...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2011
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| Online Access: | http://hdl.handle.net/10948/d1008470 |