Exploring attitudes towards banner advertising on the world wide web
The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find w...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2008
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| Online Access: | http://hdl.handle.net/10948/997 |