The value of measuring brand equity: the Ceres Fruit Juices case
Measuring brand equity is an important brand management function but, the appropriateness of brand equity measurement methods remain a concern. This study applied levels three of brand equity measurement approach to have an understanding of consumers’ brand perception. It is hoped that this understa...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2009
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| Online Access: | http://hdl.handle.net/10948/995 |