Franchising a full service restaurant concept : a case study

This treatise investigates the restaurant industry, entrepreneurship, franchising and restaurant franchising in order to develop a model that will enable a full service restaurant concept to be converted into a successful franchise system. Restaurants play a significant role in our lifestyle, and di...

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Bibliographic Details
Main Author: Thomson, Guy
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2008
Subjects:
Online Access:http://hdl.handle.net/10948/874