Impact of brand identity on perceived brand image of the Nelson Mandela Metropolitan University
Since 1994, South Africa has witnessed the fundamental transformation and restructuring of its Higher Education Sector. The restructuring of Higher Education Institutions in the Eastern Cape Province is manifested by inter alia the incorporation of the Port Elizabeth branch of the Vista University i...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2006
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| Online Access: | http://hdl.handle.net/10948/464 |