The relevance of relationship marketing on the sustainability of Zimbabwe banks
Mass marketing also referred to as traditional marketing, has been criticised for trying to appeal to everyone, without necessarily providing for customers’ needs and wants. Therefore, the traditional marketing mix has been deemed ineffectual in a highly competitive and ever-changing business world,...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Nelson Mandela Metropolitan University
2012
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10948/1610 |