Increasing the competitve advantage of the smaller short-term insurance intermediary
In a fragmented and competitive industry, it is likely for the smaller roleplayer to be challenged in terms of competitiveness and market share. It is, therefore, important for the smaller organisation to etch its position in the market, by increasing its competitive advantage. In a milieu where the...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Nelson Mandela Metropolitan University
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10948/d1012447 |