The influence of memebers' perceptions of the smart shopper loyalty programme on their loyality to the Pick 'n Pay store in George
In times of economic recession, retailers tend to focus particularly on creating consumer loyalty. Consumers with limited resources search for the best possible alternatives to save money. The latter makes it very difficult for retailers to keep consumers loyal. Marketers claim that successful loyal...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2013
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| Online Access: | http://hdl.handle.net/10948/d1020817 |