Importance of clothing brands on the purchasing decisions of Generation Y in the Vaal Triangle area / Mothapo, M.N.
This study focuses on the importance of clothing brands on the purchasing decisions of Generation Y individuals. The research concentrates specifically on university students aged between 17 to 26 years, located in the Vaal Triangle Area. This study aims to determine if this group of Generation Y me...
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| Language: | en |
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North-West University
2014
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| Online Access: | http://hdl.handle.net/10394/10623 |