Hedonic and utilitarian shopping motivations among South African black Generation Y students / Riané Cherylise Zeeman
With the South African retail industry being a major and attractive industry, marketers and retailers are pressured to obtain and maintain a competitive advantage by developing marketing strategies that appeal to various consumers. Retailers need to focus on satisfying consumers’ needs, as well as o...
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| Language: | en |
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North-West University
2014
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| Online Access: | http://hdl.handle.net/10394/10627 |