Enhancing the sustainability through customer relationship management as a solution to the sustainability of the independent short-term insurance broker / Jan Adriaan Oeschger
This study sets out to validate that a Customer Relationship Management system is an enhancing factor in the sustainability of the short-term insurance broker’s business. This objective frolm the fact that very few brokers utilize a complete and integrated Customer Relationship System that could ena...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/11926 |