Exploring the marketing of mixed martial arts in South Africa / Sanrie Steenkamp
The purpose of the study has been to identify the motivational factors prompting the South African MMA (Mixed Martial Arts) fan to attend events and how these factors are influencing their spending patterns and media consumption. With the growing popularity of Africa’s biggest MMA promoter and the p...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/12017 |