Measuring the effect of loyalty programmes on a leading pet food brand / Suné Basson
Loyalty programmes, used as a tool to improve brand loyalty among consumers, have grown in popularity in the South African business environment. Loyalty programmes are essential in understanding customers and to keep customers involved while promoting a brand simultaneously. Although loyalty program...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/14217 |