Black Generation Y male students' fashion consciousness and need for uniqueness / Matebello Dieketseng Bethsheba Motale
While there have been numerous studies directed at addressing the female Generation Y cohort’s fashion consumption patterns, there is a dearth of published research focused on male consumer fashion conscious behaviour, especially not that of the African Generation Y (hereafter referred to as black G...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/14709 |