Multilingualism in advertising : a comparative study of Cameroon and South Africa / P.N Nkamta
This study examines the current state of advertising in Cameroon and South Africa; two multilingual and multicultural societies with rich historical and linguistic backgrounds. Advertising in Douala, Cameroon, is not given enough attention and the inhabitants, not only of the city but the country as...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/14737 |