Measuring brand loyalty of pharmaceutical livestock products among commercial farmers / Annette Neethling
In this study brand loyalty of pharmaceutical livestock products among commercial farmers was measured. The purpose of the study was to assist agribusinesses to identify the dominant determinant when commercial farmers purchase pharmaceutical livestock products from them. The study analysed two mark...
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| Language: | en |
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2015
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| Online Access: | http://hdl.handle.net/10394/15470 |