Improving customer satisfaction, layalty and retention through relationship marketing : the case of Botswana railways / Mmusi, Mmusi
Relationship marketing reduces emphasis on the sales focus that organizations traditionally place on profitability, shifting towards a campaign that emphasizes customer relations and retention. The aim of this study is to determine how relationship marketing can be used to assist Botswana Railways t...
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| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10394/16017 |