Improving customer satisfaction, layalty and retention through relationship marketing : the case of Botswana railways / Mmusi, Mmusi
Relationship marketing reduces emphasis on the sales focus that organizations traditionally place on profitability, shifting towards a campaign that emphasizes customer relations and retention. The aim of this study is to determine how relationship marketing can be used to assist Botswana Railways t...
Main Author: | |
---|---|
Language: | en |
Published: |
2016
|
Subjects: | |
Online Access: | http://hdl.handle.net/10394/16017 |