Customer relationship management in a pharmaceutical company / by Christine Frances de Meyer
In order to develop a relationship with customers, a company must satisfy customers' needs. This study aimed to determine whether the pharmaceutical company's employees' are actually satisfying their customers' needs, and to determine how the relationship can be improved. The mai...
Main Author: | |
---|---|
Published: |
North-West University
2009
|
Online Access: | http://hdl.handle.net/10394/238 |