Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand / A. Dreyer

Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand / A. Dreyer

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Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.

Bibliographic Details
Main Author: Dreyer, Adriana
Published: North-West University 2011
Subjects:
Arts festivals
Branding
Brand associations
Festival branding
Experience
Online Access:http://hdl.handle.net/10394/4352

Internet

http://hdl.handle.net/10394/4352

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