Marketing strategies during the recent recession in selected companies / Ephraim Danile Bam
Even a well planned marketing strategy may fail if a country or region goes through a rapid business decline. As consumers' income drops, they must shift their spending patterns. They may have to simply do without some products. By carefully studying the environment, marketers can adapt their s...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4454 |