Measuring the controllable variables in the customer experience in convenience stores at filling stations / N. Africa

Convenience stores are playing a pivotal role in the contribution to profitability in the fuels retail environment. In order to increase market share that will lead to increased profits it is imperative to provide excellent customer service. Customer experience has been identified as the key constru...

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Bibliographic Details
Main Author: Africa, Norman
Published: North-West University 2011
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