Consumer perceptions regarding labels on clothing and household textile products : a study in Gauteng / Liezl Steyn
Textile product labels are provided on the clothing and household textile products to assist consumers with important product information. However, the assumption cannot be made that because the label is available on these products it will be used by consumers. Consumers do not base their pre– and p...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4746 |