A critical evaluation of market segmentation at national arts festivals in South Africa / M. Kruger
The Klein Karoo National Arts Festival (KKNK) and the Aardklop National Arts Festival (Aardklop) are two of the largest and most popular arts festivals in South Africa. From a sustainability point of view, the primary aim of these festivals is to increase show ticket sales. However, show ticket sale...
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North-West University
2012
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| Online Access: | http://hdl.handle.net/10394/6283 |