Integrated customer experience management at the North-West University / A.A. le Roux

Integrated customer experience management at the North-West University / A.A. le Roux

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Higher education institutions (HEIs) are facing greater challenges in the modern era as a result of globalization, advancement in new technologies and the worldwide recession. As a result of these factors, as well as a decrease in government subsidies, marketing departments at HEIs find it more diff...

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Bibliographic Details
Main Author: Le Roux, Abraham Albertus
Published: North-West University 2012
Subjects:
Higher educational institutions
Customer relationship management
Customer experience management
Total customer experience
Customer satisfaction
Service quality
Total quality management
Integrated customer experience management
Hoër onderwysinstellings
Verhoudingsbemarking
Kliënteverhoudingsbestuur
Kliëntebelewenisbestuur
Totale kliëntebelewenis
Kliënte-tevredenheid
Dienskwaliteit
Totale kwaliteitsbestuur
Geïntegreerde kliënte-belewenisbestuur
Online Access:http://hdl.handle.net/10394/6529

Internet

http://hdl.handle.net/10394/6529

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