Integrated customer experience management at the North-West University / A.A. le Roux
Higher education institutions (HEIs) are facing greater challenges in the modern era as a result of globalization, advancement in new technologies and the worldwide recession. As a result of these factors, as well as a decrease in government subsidies, marketing departments at HEIs find it more diff...
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North-West University
2012
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| Online Access: | http://hdl.handle.net/10394/6529 |
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