Brand positioning in the remarket automotive industry / A. Haasbroek
The South African motor industry is currently at the height of competitiveness, whether referring to new or pre-owned vehicles. The sale of new vehicles is at an all time high, and this phenomenon flows through to the remarket sector in the industry. The prices of new vehicles increased by very smal...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/763 |