Key success factors of tourist market segmentation. / Elmarie Slabbert
Descriptors: Marketing; market; market segmentation; tourist; tourism; promotion; promotional strategy; communication mix; promotional mix; destination marketing; competitiveness; competitive strategy; key success factors. The primary goal of this study was to determine the key success factors of to...
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| Language: | en |
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Potchefstroom University for Christian Higher Education
2012
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| Online Access: | http://hdl.handle.net/10394/7710 |