Brand loyalty to arts festivals : case of KKNK / Su-Marie Lemmer

Brand loyalty to arts festivals : case of KKNK / Su-Marie Lemmer

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The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role of branding in tourism marketing. Secondly, a literature study was conducted to...

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Bibliographic Details
Main Author: Lemmer, Su-Marie
Language:en
Published: North-West University 2013
Subjects:
Tourism
Festivals
Events
Marketing
Branding
Brand loyalty
Brand dimensions
Brand resonance
Brand equity
Judgments
Feelings
Imagery
Salience
Performance and brand relationships
Online Access:http://hdl.handle.net/10394/8493

Internet

http://hdl.handle.net/10394/8493

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