Measuring brand loyalty in the pharmaceutical industry of South Africa / Hilde du Plooy
Brands are recognised as one of the most valuable assets that a company can possess and therefore brands are key role-players in the business strategies of organisations. The rivalry amongst competitors in the pharmaceutical industry is fierce and companies should design their strategies in such a w...
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| Language: | en |
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North-West University
2013
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| Online Access: | http://hdl.handle.net/10394/8685 |