The interrelationship between selected customer relationship management initiatives, customer satisfaction and behavioural intention / N. Mackay
South African short-term insurers are finding it increasingly more difficult to maintain their market value amidst unpredictable and erratic economic conditions. In addition, the short-term insurance industry is faced with two major challenges: the growing number of direct short-term insurers enteri...
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| Language: | en |
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North-West University
2013
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| Online Access: | http://hdl.handle.net/10394/8766 |