An exploration of the strategic implementation of marketing communication within social networking communication context

An exploration of the strategic implementation of marketing communication within social networking communication context

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Taking into consideration the dramatic changes ushered in by the exponential growth of social networking, marketers are left without a dependable framework on how to implement social networking strategically and in alignment with other modern as well as traditional marketing disciplines. In light of...

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Bibliographic Details
Main Author: Cloete, Ewoudt
Language:en
Published: North-West University 2013
Subjects:
Social media
Social networking
Social media marketing
Marketing
Facebook marketing
Twitter marketing
Marketing communications
Marketing communications mix
Professional social networking
Sstrategic social networking
Social media guidelines
Social media strategy
Social media action plan
Action research
Grounded theory
Sosiale media
Sosiale netwerke
Sosiale media bemarking
Bemarking
Facebook bemarking
Twitter bemarking
Bemarkingskommunikasie,
Bemarkingskommunikasie mengsel
Professionele sosiale netwerke
Strategiese sosiale netwerke
Sosiale media riglyne
Sosiale media strategie
Sosiale media aksieplan
Aksienavorsing
Gegronde teorie
Online Access:http://hdl.handle.net/10394/9004

Internet

http://hdl.handle.net/10394/9004

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