Sport consumption patterns in the Eastern Cape: cricket spectators as sporting univores or omnivores
Since its inception, consumption behaviour theory has developed to account for the important social aspect that underpins or at least to some extent can be used to explain consumption behaviour. Modern consumption behaviour theory is anthropocentric in nature, with people and societal influence at t...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Rhodes University
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10962/d1017534 |