The relationship between service quality, customer satisfaction and customer loyalty in the retail supermarket industry
The increasingly competitive business environment has influenced contemporary organisations to build mutual beneficial relationships with their customers indicating a paradigm shift from transactional marketing. In order to compete in this intense competitive environment, organisations are creating...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Rhodes University
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10962/d1013221 |