"Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"
The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV...
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Format: | Others |
Language: | English |
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Rhodes University
2015
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Online Access: | http://hdl.handle.net/10962/d1017783 |