"Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"

The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV...

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Bibliographic Details
Main Author: Deiner, Catherine Anne
Format: Others
Language:English
Published: Rhodes University 2015
Subjects:
Online Access:http://hdl.handle.net/10962/d1017783