An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa: a case study

An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa: a case study

Primarily, this research study was concerned with the evaluation of the brand campus concept implemented at then DaimlerChrysler South Africa in 2002, as a case study. Pretoria-based Mercedes-Benz South Africa (Pty) Ltd. (MBSA) is a subsidiary of global vehicle manufacturer Germany’s Daimler-Benz AG...

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Bibliographic Details
Main Author: Samkange, Tichaona
Format: Others
Language:English
Published: Rhodes University 2009
Subjects:
Mercedes-Benz of South Africa
DaimlerChrysler > South Africa
Consumer satisfaction Case studies > South Africa
Product management Case studies > South Africa
Brand name products > Management Case studies
Brand name products > Valuation Case studies
Marketing Case studies > South Africa
Brand choices Case studies > South Africa
Customer preferences Case studies > South Africa
Online Access:http://hdl.handle.net/10962/d1003861

Internet

http://hdl.handle.net/10962/d1003861

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