Competitive strategies and entry strategies of low cost airline incumbent 1time Airline
This dissertation reports on the factors that contributed to the successful entry strategy of 1time Airline, a low cost carrier, into the South African airline industry as well as its competitive strategies within this context. Research interviews were conducted in November 2005 and research materia...
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Format: | Others |
Language: | English |
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Rhodes University
2007
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Online Access: | http://hdl.handle.net/10962/d1007606 |