Customer experience as the strategic differentiator in retail banking
Thesis (PhD (Business Management))—University of Stellenbosch, 2009. === In 2008, retail banking in South Africa is a highly competitive industry with extensive customer bases that expect increasingly more from their banking experience. The retail bank with an appropriate strategic differentiator wi...
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| Language: | en |
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Stellenbosch : University of Stellenbosch
2009
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| Online Access: | http://hdl.handle.net/10019.1/1373 |