A systemic perspective of a customer relationship management solution for business

A systemic perspective of a customer relationship management solution for business

Thesis (PhD (Business Management))--University of Stellenbosch, 2010. === Customer Relationship Management (CRM) is not a new topic, but the advent of technology based CRM solutions has enabled companies to deal better on an individual level and more efficiently with their large customer base. See...

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Bibliographic Details
Main Author: Bosse, Sebastian
Other Authors: Loubser, Stephanus S.
Format: Others
Language:en
Published: Stellenbosch : University of Stellenbosch 2006
Subjects:
Theses > Business management
Dissertations > Business management
Customer relations > Management
Consumer satisfaction > Management
Business Management
Online Access:http://hdl.handle.net/10019.1/1475

Internet

http://hdl.handle.net/10019.1/1475

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