An Internet strategy for a niche magazine : a uses and gratifications approach

An Internet strategy for a niche magazine : a uses and gratifications approach

Thesis (MPhil (Journalism))--University of Stellenbosch, 2010. === Magazine publishers are under increasing pressure to extend their business strategies beyond the traditional printed products. A culture of instant gratification of media needs, pervasive social networking and the immediacy of cont...

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Bibliographic Details
Main Author: Ekron, Zigi
Other Authors: Rabe, Lizette
Language:en
Published: Stellenbosch : University of Stellenbosch 2010
Subjects:
Gratification
Niche magazines
Internet advertising
World Wide Web
Magazine websites
Dissertations > Journalism
Theses > Journalism
Magazines > Computer network resources
Internet > Periodicals
Online Access:http://hdl.handle.net/10019.1/1553

Internet

http://hdl.handle.net/10019.1/1553

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