Consumer ethnocentrism and attitudes towards domestic and foreign products : a South African study
Thesis (PhD)--Stellenbosch University, 2011. === ENGLISH ABSTRACT: The continued growth of international trade has resulted in levels of global product availability that is not only unprecedented, but would have been regarded as impossible not too long ago. Products of almost every conceivable natio...
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| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2011
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| Online Access: | http://hdl.handle.net/10019.1/18037 |