Innovative internal communication of a new strategic plan : a case study with critical analysis

Thesis (MBA)--Stellenbosch University, 2008. === ENGLISH ABSTRACT: The real-life problem in strategy communication is generally defined as that strategic plans are not generally well communicated to the workforce and therefore not executed to their full potential. This leads to subordinate problem...

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Bibliographic Details
Main Author: Swanepoel, Werner
Other Authors: Puhl-Snyman, Carol A.
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2011
Subjects:
Online Access:http://hdl.handle.net/10019.1/18164