The benchmark personality profile of a marketer in the professional service industry : a conceptual framework
Thesis (MBA)--Stellenbosch University, 2012. === ENGLISH ABSTRACT: The purpose of this research is to gain insight into the personalities of marketers and to identify a benchmark personality profile for a marketer in professional service industries. In order to accomplish this, the personality tra...
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| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/21384 |