Building long-term customer loyalty in the South African Medical Scheme industry

Building long-term customer loyalty in the South African Medical Scheme industry

Thesis (MBA)--Stellenbosch University, 2012. === ENGLISH ABSTRACT: The medical scheme industry of South Africa has been exposed to fundamental changes during the last decade. We have been witness to various amalgamations and scheme closures as a result of financial pressure and changes to legislat...

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Bibliographic Details
Main Author: Calmeyer, Sean
Other Authors: Herbst, F.
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Health insurance > South Africa > Marketing
Customer loyalty > South Africa
Relationship marketing > South Africa
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/21432

Internet

http://hdl.handle.net/10019.1/21432

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