Is natural good for you? Myths, perceptions and science in advertising, marketing and the media
Thesis (MPhil)--Stellenbosch University, 2008. === ENGLISH ABSTRACT: This assignment explores the assumptions and perceptions – both real, and created by the media, marketers and advertisers – surrounding the word “natural” when applied to health foods, vitamins, home remedies and medication. It a...
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| Format: | Others |
| Language: | en_ZA |
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Stellenbosch : Stellenbosch University
2012
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| Online Access: | http://hdl.handle.net/10019.1/21623 |