The new product development process : small firm success by studying larger firms
Thesis (MScEng (Industrial Engineering))--University of Stellenbosch, 2008. === The aim of this research was to investigate new product development practices for application to small businesses. Although larger companies, in general, have well-established practices from which smaller companies can...
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| Language: | en |
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Stellenbosch : University of Stellenbosch
2008
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| Online Access: | http://hdl.handle.net/10019.1/2767 |