Relationship marketing : an evaluation of content, strategies and models applying in a monopolistic market

Relationship marketing : an evaluation of content, strategies and models applying in a monopolistic market

Thesis (MBA)--Stellenbosch University, 2000. === ENGLISH ABSTRACT: Relationship Marketing can be defined as an ongoing process of identifying and creating new value with individual customers, and then sharing that value over a lifetime of business association. The definition incorporates a numbe...

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Bibliographic Details
Main Author: Visagie, Hendrik J.
Other Authors: Loubser, S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Relationship marketing
Customer relations
Consumer satisfaction
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/49680

Internet

http://hdl.handle.net/10019.1/49680

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