Commercialisation of a strategic government-owned military institute : a market orientated approach to the development of a marketing strategy for OTB test range

Commercialisation of a strategic government-owned military institute : a market orientated approach to the development of a marketing strategy for OTB test range

Thesis (MBA)--Stellenbosch University, 2005. === ENGLISH ABSTRACT: OTB, a Division of Denel, is a multi purpose test range specialising in the in-flight testing of guided missile systems and aircraft. Originally established as a launch facility for an ambitious low earth orbit satellite programme,...

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Bibliographic Details
Main Author: Wessels, P. G. W.
Other Authors: Loubser, S.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Military art and science > South Africa
Military bases > South Africa
Guided missiles > South Africa > Testing
Marketing > South Africa
Theses > Business management
Dissertations > Business management
Online Access:http://hdl.handle.net/10019.1/50297

Internet

http://hdl.handle.net/10019.1/50297

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